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Cook’s PC Music label (an early home to Sophie and Charli XCX, among others) in the UK in the early 2010s." The Independent 's Will Pritchard stated that "It's possible to see as an expression not just of the genres it borrows from, but of the scene that evolved around A. The origins of the style are usually located to the mid-2010s output of PC Music, with hyperpop artists either being affiliated with or directly inspired by the label. Spotify analyst Glenn McDonald stated that he first saw the term used in reference to the UK-based label PC Music in 2014, but believed that the name did not qualify as a microgenre until 2018. "Hyperpop" may have been coined within SoundCloud's nightcore music scene.
It distinguishes itself from hyperpop mainly through the racial identities of its artists, although there is a degree of crossover between the scenes. In the late 2010s, the term "digicore" was adopted by an online community of teenage musicians, communicating through Discord, to describe themselves and their music, which is often conflated with the contemporaneous hyperpop scene. Several of its key practitioners identify as non-binary, gay, or transgender, and the genre's emphasis on vocal modulation has allowed artists to experiment with the gender presentation of their voices. Hyperpop is often linked to the LGBTQ+ community and queer aesthetics. The Atlantic noted the way the genre "swirls together and speeds up Top 40 tricks of present and past: a Janet Jackson drum slam here, a Depeche Mode synth squeal there, the overblown pep of novelty jingles throughout," but also noted "the genre's zest for punk's brattiness, hip-hop's boastfulness, and metal's noise." Some of the style's more surreal and off kilter qualities drew from 2010s hip-hop. The influence of cloud rap, emo and lo-fi trap, trance music, dubstep, and chiptune are evident in hyperpop, as well as more surreal and haphazard qualities that are pulled heavily from hip hop since the mid-2010s. The music zooms between beauty and ugliness, as shimmery melodies collide with mangled instrumentation." Writing for American Songwriter, Joe Vitagliano described it as "an exciting, bombastic and iconoclastic genre - if it can even be called a 'genre'- featuring "saw synths, auto-tuned vocals, glitch-inspired percussion and a distinctive late-capitalism- dystopia vibe." Artists often "straddle the avant-garde and the pop charts simultaneously." Īccording to Vice journalist Eli Enis, hyperpop is less rooted in musical technicalities than "a shared ethos of transcending genre altogether, while still operating within the context of pop." Artists in the style reflect a "tendency to rehabilitate styles of music that have long since gone out of fashion, constantly poking at what is or isn’t 'cool' or artful." The style may blend elements from a range of styles, including bubblegum pop, trance, Eurohouse, emo rap, nu metal, cloud rap, J-pop and K-pop. The Wall Street Journal 's Mark Richardson described the genre as intensifying the "artificial" tropes of popular music, resulting in "a cartoonish wall of noise that embraces catchy tunes and memorable hooks. Common features include vocals that are heavily processed metallic, melodic percussion sounds pitch-shifted synths catchy choruses short song lengths and "shiny, cutesy aesthetics" juxtaposed with angst-ridden lyrics. Hyperpop reflects an exaggerated, eclectic, and self-referential approach to pop music and typically employs elements such as brash synth melodies, Auto-Tuned " earworm" vocals, and excessive compression and distortion, as well as surrealist or nostalgic references to 2000s Internet culture and the Web 2.0 era. Digicore is a contemporaneous movement that is sometimes conflated with "hyperpop" due to its overlapping artists. The movement is often linked to LGBTQ+ online communities, and many key figures identify as transgender, non-binary, or gay. The genre spread within younger audiences through social media platforms such as TikTok. Music associated with this scene received wider attention in August 2019 when Spotify used "hyperpop" to name a playlist featuring artists such as A. Cook's PC Music collective, along with contemporaries such as Rustie and Hudson Mohawke. ĭeriving influence from a varied range of sources, hyperpop's origins are usually traced to Sophie and the mid-2010s output of A. Artists tagged with the label typically integrate pop and avant-garde sensibilities, drawing on tropes from electronic, hip hop, and dance music.
Hyperpop (sometimes called digicore ) is a loosely-defined music movement and microgenre, characterized by a maximalist or exaggerated take on popular music.